Profit First



Earlier this year Chris Clark, a Profit First Certified Lawyer, and Liz Stevens, a Profit First Certified Business Coach, completed training to support business owners using the proven Profit First strategy. For us, Profit First provides more than a strategy for viewing business finances differently. Profit First provides a mindset shift on what a business is supposed to do. We build businesses because of our desire to provide resources we truly believe will benefit other people. In return, businesses provide business owners with the resources they need to grow and sustain the lives they want to live. 

If the business fails to provide you, the owner, with: 

  • the financial means to live your life the way you truly want to; 
  • the time to work on the business, not just in it; 
  • the time to focus on the parts of your life that are important to you; and 
  • the professional pride in the contribution your business makes to the world 

then the business is not serving you. 

Every decision you make has the opportunity to improve or destroy your business, which can disproportionately impact your professional and personal goals.  It wasn’t that long ago when many small businesses had a lawyer who served as a trusted advisor to the business, and the owners. Business owners had a different relationship with their lawyer than they do today, and saw them as Attorneys and Counselors at Law. The business owners and the lawyers had a relationship that was based on mutual benefit: Business Owners relied on their Attorneys and Counselors at Law to have a 360 degree view of the finances, the relationships, the employment, the contracts, the physical plant, and the Owner! 

Owners valued their lawyers ability to give objective, helpful, advice from a position of clarity of vision, and a desire to help the Business Owner. Business Owners shared their hopes, wishes, goals and dreams, and their lawyers listened. The lawyers insisted upon honest answers. Then they helped Business Owners build their business to fulfill their true desires. 

If you choose to work with our team to implement Profit First in your business, we will be your Attorneys and Counselors at Law. We will spend the time it takes to get to know you, and your business from a 360 perspective. Right from the beginning of our engagement, we will speak to you at length about your goals, not only for the business, but for what that business is supposed to do for your life. We will define what success looks like in those terms. Then, together, we will create a plan for how your business will proceed during the coming 1-2 years. 

As a business owner, with over 17 years of legal experience, Chris and the entire CLARK.LAW team continue to learn what makes a business succeed. Our firm believes in Profit First because of the value the system can provide to every business owner: financial reassurance, business clarity, increased profits and steady cash flow. 

Implementing Profit First is one of many ways we continue to support our business owner clients as their Attorneys and Counsellors at Law. For more information on Profit First, read our Profit First 101 Guide, and contact us to set up a consultation.

Schedule your free consultation with us today!

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