Do you have a “cool” shipping idea? The Hershey Company recently launched a crowd-sourcing campaign on NineSigma to seek out the next big innovation in shipping, specifically, shipping cold chocolate to warm climates. According to the contest website, Hershey is looking to develop “a lightweight, affordable shipping system that will keep chocolate close to the temperature at which it was packed, 75°F or below, for Read More
What Open Innovation Means and Why We Care
Henry Chesbrough, an author and professor who is widely credited with coining the term “Open Innovation”, believes that in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions from other companies. In addition, internal inventions not being used in a firm's business should be taken outside the company (e.g. Read More
