US Trademarks: Principal Register v. Supplemental Register

The Federal Trademark Register in the United States consists of two separate registers, the Principal Register and the Supplemental Register.  As trivial and unexciting as this topic sounds, it is essential for trademark owners to understand core differences between the two registers, know what advantages each registry offers, and be able to make an informed decision whether to seek trademark registration on the Read More

Keeping Your Trademark Registration Alive

Obtaining federal protection for your trademark is a big deal.  It gives you a sense of achievement when you finally receive a shiny sealed Trademark Certificate of Registration from the United States Patent and Trademark Office (the “USPTO”).  Your trademark registration is an asset that will work for your benefit for many years.  The last thing you want to do is to lose this protection.  In this Read More

How to Prove “Use” of a Trademark

Our website analytics tell us this is one of our most popular articles. If you think we might be able to help you or your business, email info@clark.law and mention this article for a complimentary 30-minute consultation.   The world of trademarks can be cumbersome, confusing, and full of legalese.  Our trademark clients often ask us questions regarding the terms of art that we frequently reference in our Read More

Health & Privacy Concerns as You Return to the Workplace

The world is slowly but surely returning to life, and people around the globe are beginning to wonder what the “new normal” is going to look like.  Media and other resources are feeding us plenty of information on what to expect when government restrictions are loosened enough for the majority of us to go back to work.  The immediate future that awaits us when we return to work is likely going to feel very Read More

California Consumer Privacy Act: A Natural Progression of Ever-Evolving Data Privacy Laws

Online personal data protection concerns are the driving force behind new regulations around the world.  As new data privacy laws are manifesting in various jurisdictions, businesses in every part of the U.S. are affected.  Last month we published an article on European privacy laws, in particular, the EU’s General Data Protection Regulation and its applicability to the US-based organizations.  In this Read More

European Data Privacy Laws – Why Should I Care?

GDPR has frequently been mentioned in the US technology and business news, but most US-based businesses haven’t worried about the details. GDPR (the General Data Protection Regulation) is a European data privacy law that controls collection and processing of personal data of individuals within the European Union (EU).   In an effort to establish digital rights for European Union citizens, the law addresses the Read More

Trade Secrets 101

The world of intellectual property (“IP”) is often an enigma to the general public.  While creations of your mind, works of authorship, names/symbols used in commerce, and various know-hows are likely the most valuable assets of your business, there is still a fairly limited understanding by business owners about different forms of IP.  We regularly receive questions from our clients regarding trademarks, copyrights, Read More

One Woman Said

People talk.  Sometimes they speak the truth, and sometimes they share what they believe to be true.  There is a three-letter acronym in the Russian language, OBS, that stands for what would be translated into English as “One Woman Said.”  It refers to widely believed misconceptions like sitting on a stone will unavoidably trigger a cold or vaccinating your child may cause autism.  Believe it or not, there are plenty Read More

“Hand me that Kleenex, I am saying good-bye to my mark” Or Improper Use of Trademarks

Trademarks or services marks are used to identify the source of goods and services and enable customers to distinguish them from the goods and services sold or offered by others.  Proper use of the selected mark is crucial to building such an important and valuable asset as a brand name. A mark, being a symbol of integrity and quality assurance, allows its owner to develop public goodwill and brand reputation in the Read More