We live in a digital world. We have for some time, but technology is changing faster than ever. This includes data privacy laws, which are evolving on a regular basis to reflect how businesses gather data and what they can do with it.
Consumer concerns over data privacy are growing as well. A recent study showed that 63% of consumers have “concerns about sharing data” while 31% say they are “extremely concerned.” These consumers are people who have the purchasing power to swing businesses in one direction or another – and they’re often not afraid to go after companies that abuse their data.
At CLARK.LAW, we write privacy policies for our clients. We find that some businesses are reluctant to devote the necessary time and attention to their privacy policies. This exposes these businesses to significant risk – especially if they do business in multiple states or countries. There is additional risk if they fail to update their policies when the laws change.
Most websites can be accessed worldwide which means you need to be aware of how other countries handle data privacy. For instance, if you’re doing business in Europe and are selling or promoting products online, you need to be aware of the General Data Protection Regulations (GDPR) in Europe. If you’re doing business in North Carolina but have regular visitors from other states then you need to be aware of regulations like the California Consumer Privacy Act (CCPA) or the Utah Consumer Privacy Act (UCPA).
Several states either already have their own data privacy laws or are in the process of crafting them. It’s important for businesses to keep up with those changes, especially when they do business with customers or clients in those states. The federal government has its own regulations, but, like many other issues, appears to be leaving most data privacy laws up to the states to decide.
It’s important to have a properly dradfted data privacy policy. This rapidly-changing area of the law leaves plenty of landmines for business owners to step on that could result in hefty fines and lawsuits. At CLARK.LAW, we are constantly keeping up to date with the future of business law. Our data-driven law firm can help you avoid costly mistakes. Contact us today and let us review your current policies and update them to reflect recent and upcoming changes.
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